Laura Prichard's profile

P&G Shopper Marketing_Digital and Print

P&G at BJ's Wholesale Store
Journal Ads
Holiday Ads for BJ Wholesale
Helped manage and art direct a new Jr AD. We did the first ad with the ginger bread house that
focused on paper goods from P&G. They loved it so much they had us do the other two for laundry
and their kitchen care products.
 

Laura Prichard, Art Director
Mori Katz, Jr. Art Director
 
P&G at Family Dollar

Family Dollar digital execution to promote Lolo Jones in the 2012 Summer Olympics
CEO, Michael Bloom, was interviewed in Shopper Marketing magazine. He talks about the push for more
digital activation for the shopper marketing industry. The full program was nominated for a 2012 Effie award.

 
 
 
CEO, Michael Bloom, was interviewed in Shopper Marketing magazine. He talks about the push for more digital activation for the shopper marketing industry. The full program was nominated for a 2012 Effie award.
 
P&G at CVS
Concept work for an in-store execution to promote the more daring side of COVERGIRL cosmetics.
P&G at AHOLD owned stores
Created a website that highlighted P&G products and tips for a healthier lifestyle. Developed tab sections that set up product grouping category routines for the user to follow.
P&G Shopper Marketing_Digital and Print
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P&G Shopper Marketing_Digital and Print

P&G shopper marketing team works with various retailers to create print, direct mail and web design marketing tools. Retailers include: CVS, Fa Read More

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